💰 WhatsApp Business API pricing in India, explained simply

WhatsApp API pricing confuses everyone at first, because there are two separate bills: what Meta charges for messages, and what your platform charges for software. Here's both, in plain numbers.

Meta's per-message charges

Meta bills by message category. The exact paise change with Meta's rate card, but the shape is stable:

• ✓Marketing messages (offers, promotions): the most expensive — roughly ₹1 or under per message in India.
• ✓Utility messages (order updates, payment reminders, service alerts): a small fraction of the marketing rate.
• ✓Authentication messages (OTPs): priced similar to utility.
• ✓Service conversations — when a customer messages you and you reply within 24 hours — are free. Your support chats cost nothing.

Platform subscription

The API itself has no interface, so you use a platform for the inbox, campaigns and automation. This is a monthly software fee, separate from Meta's message charges.

Replyzet starts at ₹999/month with every core feature included — campaigns, chatbot flows, team inbox, reports — and a 14-day free trial with no credit card. Message charges are transparent and prepaid via wallet, so you always know what a campaign will cost before you send it.

Five ways to keep your WhatsApp bill low

• ✓Use utility templates for transactional messages — never pay the marketing rate for an order update.
• ✓Answer within the 24-hour window; service replies are free, and a good chatbot answers instantly.
• ✓Clean your list before campaigns — messages to dead numbers still cost money. Replyzet's 'Check numbers' does this automatically.
• ✓Retarget instead of re-blasting: follow up only with people who read (or didn't receive) the last campaign.
• ✓Watch Meta's frequency caps — if a contact gets too many marketing messages from all businesses combined, yours silently won't deliver. Spacing campaigns out saves money.